BRANDING AND IDENTITY

What’s in a name or a logo or even a mnemonic?
Companies would say everything. And they’d be right. A brand’s identity is intricately tied up with how consumers react to it.

At Basil we develop simple yet 21st century identities to build global brands. Be it creating fresh identities for ‘just born’ brands or rejuvenating defunct ones we believe in the old fashioned practice of making it distinct and memorable. Our experience cuts across media, product categories and markets.
Connect with us. And the new face of your brand.

SIMPLE | 21ST CENTURY BRANDING
WE THINK IDENTITY | WE DESIGN SOLUTIONS | WE ACTIVATE IDEAS

SERVICES
Brand Identity Strategy & Design | Brand Identity Toolkit | Brand Manuals | Brand Identity Implementation | Brand Asset Management Systems

  • Leo Newman
  • Rentokil Initial
  • Mphasis

SERVICES

  • BRANDING AND IDENTITY

    What’s in a name? Or a logo. Or even a mnemonic. Companies would say everything. And they’d be righ...
  • B2B MARKETING

    With everything happening online and everyone seemingly online, digital marketing is not just anothe...
  • SHOPPER MARKETING

    All the world’s a store. That’s definitely true of today. In the last ten years alone, retail dynam...
  • BR@NDCENTRE

    Create, collaborate, produce and deploy your brand communications.
  • DECOUPLING AND PRODUCTION

    Today, every large brand is faced with the sheer enormity of managing multiple processes internally....